Off Tropic is an American lifestyle brand inspired by the contrast between country living and coastal life.

The name Off Tropic reflects the idea of finding a bit of the tropical lifestyle in unexpected places. Inspired by the ease of coastal living and the spirit of the American West, it’s a reminder that the feeling of the coast can exist anywhere. Two different worlds, brought together in an unexpected way to create a world of its own.

Founded in 2022 by Emma, Off Tropic began with a simple idea: to bring together two places and lifestyles that have always felt like home.

Growing up in a small seaside town on the East Coast, Emma always felt connected to the ocean. After moving to the Southwest, she discovered a new appreciation for the desert, open landscapes, and country lifestyle. Although the two places felt worlds apart, she found herself drawn to the beauty of both. She eventually wondered why they couldn’t exist together.

That idea became Off Tropic.

Today, Off Tropic brings together the laid-back spirit of the country with the lifestyle and vision of the coast. Our collections are designed for everyday life, with pieces that feel effortless, timeless, and made to be lived in.

Whether you’re drawn to the coast, the country, or somewhere in between, Off Tropic is made for living life your own way.

From country to coast